This week sees the launch of something a bit different for me and honestly, something that has been brewing for sometime. At the urging of friends and family, my Curated Collections are personal photographs, some previously shared, and some not seen until now.

My entire photographic career has been driven by creating images that clients could potentially utilize for ambiance and to build their brands. Along the way, I have been fortunate enough to step away and create photographs that are strictly ones that I am driven to make for pure love of light and photography. Those images not have a place to reside in my Curated Collections ready to share and for purchase.

One of the things I have always enjoyed about photography is that there really are no rules about what makes something worth photographing.A photograph does not necessarily need to have a client behind it, or some commercial purpose attached to it. Sometimes an image simply needs to make you stop and look. Over the years I have accumulated a considerable archive of various aviation and landscape photographs that were created outside of work.

The decision to turn these photographs into photographic art prints was not something I took lightly. There is a big difference between creating an image for yourself and producing something that you are happy to see hanging on somebody else’s wall.

The collection is now available online, with selected photographs produced as art prints across a range of different formats and materials. The intention is not to create a huge catalogue simply for the sake of having one. Instead, I want The White Rabbit to remain a collection of photography that I genuinely enjoy and that I would be happy to have in my own home.

There will undoubtedly be more to come. More categories, more experiments, more subjects and, almost certainly, more photographs that I have no idea will become part of the collection yet.